Sunday, June 17, 2012

battery bunnies

in poland, i found this duracell bunny behind bars. at first i thought it was funny that in other countries, the duracell company ripped off the energizer bunny ad campaign. but after a little digging (very little. just googling "duracell bunny") i found that exactly the opposite is true! the duracell bunny was around first! and then the fat cats at energizer decided to steal the idea and trademarked it in the united states! i feel like i've been lied to my whole life!

this whole experience has really forced me to take a step back and really consider for the first time ever: why would any battery company, let alone TWO battery companies, feel the need to have a bunny mascot?

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