in my new neighborhood, there are all these stores that sell products from some other country (mexico?) and so i've been trying out new things. this box of beer had the phrase "crisp, cool & fresh" which is very similar to another beer i used to drink a lot in college. it was called Schlitz Light and it's slogan was "crisp, cool & refreshing" and i would buy it at CVS for $8.99 for a 24 pack and sometimes it was on sale for $7.99 for a 24 pack. it was fantastic.