what the shrek?

i don't know if it's like this where you live, but in my neighborhood, there are billboards and benches everywhere that say "what the shrek just happened?"

i, personally, am a big fan of them. not the shrek movies but the billboards and benches that say "what the shrek just happened?" what a hilarious catchprase! i want so bad for this to catch on as slang! i mean, why the shrek not? it's just as dumb as anything else. let's shrek this new slang into circulation.